TURN YOUR WEBSITE INTO A SELLING MACHINE FOR YOUR BOOKS AND COURSES
SERVICES
Ready to take your message to the world?
At Increase Your Impact we specialize in helping heart-centered entrepreneurs to reach a wider audience with their gifts.
How? We build sales funnels for people who don't want to be pushy with their marketing.
Carolyn and I met & she blew me away with her understanding of what I have been trying to do with my K!ck*ss Women. Look what she created - my new homepage!!!
Erin Lubien
Founder of Kckss Women!
I am very grateful for you. Thank you for all of your help and direction. All your little thoughts are just so smart. I just can’t even tell you how helpful it’s been, so thank you so much for everything. I am just feeling very very grateful for having you in my corner
Clara Capano
Speaker and Productivity Coach For Women
Choosing Carolyn is the best decision I have ever made. She has a magical way of bringing everything together and I could never have created my website without her expertise.
Candice Marand
Intuitive Guide and Tarot Reader
Having a funnel in place can skyrocket your lead generation and bring ideal soulmate clients to you. It makes your business clearer and more organized, but it also helps your potential clients.
It takes them by the hand and gently guides them into your world, giving them the information they need at the very moment they need it, to know if you are the person they've been searching for.
A funnel is simply a focused and strategic way to guide a potential client from a stranger to working with you. It's a form of customer journey that can be automated in many places to free up your time and energy to do the work you love and let clients come to you.
You Need A Sales Funnel If...
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You're fighting hard for every single sale and client in your business
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You don't have a system for organizing and tracking those efforts
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Marketing always feels like rolling dice and you don't know what to promote or how to get traction in your business
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You've written or contributed to a book but you don't know how to keep using it to support your business after the launch
What A Sales Funnel Is Not...
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Complicated
A funnel can be as complex or as simple as you want to make it. Simple is usually best because the purpose is to avoid confusion for the potential client and give them a very clear picture of what it looks like to work with you and what the next step to take is.
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One-Size Fits All
The biggest mistake I see in the industry today is all-or-nothing thinking. Many marketers will tell you that you should have one type of funnel and that other types are "dead." They all say that about different things. The truth is that there isn't a perfect funnel that works for every person, business, and industry. Selecting the best fit for your business is part of what I do.
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Treating people like fodder for a machine
Many heart-centered entrepreneurs are reluctant to set up a funnel for their business because they fear it means treating their leads like cash cows instead of humans. I'm here to tell you that it doesn't have to be that way. A funnel makes the experience smoother for both you and the client and a good funnel includes nurturing and relationship building.
Marketing Strategist
& Funnel Builder
Carolyn
Choate
Hi, I'm Carolyn and I freakin LOVE sales funnels.
It came as a surprise to me because my degree is in poetry writing and for most of my life I didn't see how marketing is a form of storytelling.
In my mid-thirties I discovered a gift for seeing sales funnels in people's businesses. I can look at your business and see the best path to guide strangers to become leads and leads to clients.
FREQUENTLY ASKED QUESTIONS
Why KARTRA?
In my years as a professional funnel builder I have tried out numerous platforms and Kartra is my hands-down favorite. It is robust, powerful, and can replace several other softwares you are currently paying for.
What Is A Funnel?
A funnel is a way to guide prospective clients from strangers to working with you. It leads them along a clear path that allows them to see if your services are the right fit for them. It is called a funnel for two reasons. One is that there is natural attrition at each stage so fewer and fewer people move forward at each step. That is a natural part of any online business but with a funnel you are more likely to capture contact information to be able to build a relationship over time and sell later down the line. But the other reason is that once you have it built well, you can focus your time, energy, and money on bringing people to the first step of the funnel and the rest of the process takes care of itself.
What Kind Of Ongoing Support Is There?
Another nice aspect of Kartra is that I can build the account for you and we both have our own separate logins to the account. That way I can continue to maintain and update your site.
When the funnel is complete, you will be offered different maintenance packages to keep your funnel up to date, try new funnels, and most importantly...bring traffic to your funnel!
Can You Work With A Different Platform?
It depends on how familiar I am with the platform. If I need to learn a new platform, it slows down the work. However many of these platforms are very similar and I've had experience with several of them.
I Already Have A Web Developer, VA, Social Media Person
That's great! Once you have the higher view of your marketing strategy and a funnel in place it will give your team something impactful to work on.
Your web developer can work on tweaks to optimize it, your VA can organize your calendar, your social media person can make posts about your new funnel and bring traffic to it.
And if you don't have a team already then my team can become your team and we can figure out any missing pieces you need.
Will This Work For My Business?
A funnel can work for any kind of online business. I mostly work with coaches and course creators but if you have another kind of business you can get on an information call with me and we can determine if a funnel would benefit you.
See the three ways to work with me...
Walkthrough of a List Builder Funnel I built for www.CandiceMOfficial.com...